How does the process work?
The process is simple. After a series of discovery interviews, we will research both the brand AND the business to uncover opportunities to increase bookings, improve rate, and drive ancillary spend across 4 key behaviors and 16 digital channels and touchpoints. We then build a Roadmap for success that is completely customized to your hotel operation and 100% actionable with your current staff and budget levels. Once we’ve delivered the Roadmap, we work with your team to implement it quickly and effectively. We then complete the process with a 30-Day Roadmap Review where we analyze performance and optimize for improved performance.
Do I need to increase my staff or budget with this program?
The Roadmap that we provide is 100% actionable with your existing staff and/or 3rd party partners and vendors. We will work to identify the existing resources you have at your disposal, inclusive of manpower and budgets. We will then craft a plan that makes the best use of those resources to achieve your goals.
How long does it take for you to deliver a Roadmap?
The entire process, from research through optimization, can be completed in as little as 8-10 weeks and every plan includes a 90-Day post-implementation check-in call to ensure long-term success.
Do you execute any of the tactics in the Roadmap?
The Roadmap that we provide is intended to be 100% actionable with your existing staff and/or 3rd party partners and vendors. Our role is as strategic one. As such, we do not provide services to execute the tactics we recommend as part of the Roadmap.
Do you provide support after the Roadmap is delivered?
Absolutely! We have two follow-up calls post-delivery. The first call happens 30 days after we deliver the Roadmap. We will analyze results to-date, draft recommendations and discuss them with you in a one-hour follow up call. The second call happens 90 days after we deliver the Roadmap. This 30-minute call is a check-in to measure progress and discuss future opportunities for growth.
Can you work with our marketing agency?
Yes! We can partner with any 3rd party vendor that is driving digital revenue for your hotel. We are a strategic resource and will work with your tactical agency partners to help implement the Roadmap we develop for your property.
Do you guarantee results?
We will do our best to give you a reasonable expectation of increased website visits, increased bookings and revenue based on the normative data you provide to us and the tactics that we recommend. Because there are many facets of marketing, sales and service that are outside of our control, we are unable to provide you with a guarantee of results.
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