RESETROADMAP: Your Key to Revenue Recovery
We are undergoing a tectonic shift in hospitality. For many hotel operators, this shift hasn't been easy. Closures and restrictions have impacted more than 75% of hotel operations in the U.S.. Occupancy rates and ADR have plummeted and almost every operator has suffered a reduction in revenue and profit. But there is opportunity in this massive shift.
Your best opportunity to increase occupancy and ADR is to maximize your impact in digital channels. Our RESETROADMAP can deliver a digital strategy and plan that will drive results in as little as 8-10 weeks.
To see if a RESETROADMAP will work for your hotel operation, click to schedule a FREE, no-obligation digital assessment call.
Optimize Behaviors + Touchpoints That Drive Revenue
The RESETROADMAP provides hotel operators with an actionable strategy and plan to attract and retain guests through digital marketing channels. The plan optimizes 4 guest behaviors and 16 digital touchpoints that generate the most efficient revenue.
BEHAVIOR 1: Discover
Maximize your impact in digital spaces where your guests are looking for accommodations. Touchpoints and tactics include:
- Display Advertising
- Paid Search
- Influencer Marketing
- OTA + Metasearch
BEHAVIOR 2: Engage
Inspire your guests with digital experiences that will motivate them to check rates and availability. Touchpoints and tactics include:
- Email Marketing
- Copy + Content
- Social Media
- Website Optimization
BEHAVIOR 3: Transact
Increase bookings, ADR and spend through enhanced offer and booking engine protocols and guest communications. Touchpoints and tactics include:
- Offers & Promotions
- Booking Engine Optimization
- Pre-Arrival Communications
- On-Property Digital Communications
BEHAVIOR 4: Return
Stimulate loyalty and promote revisitation through guest recognition and rewards. Channels and touchpoints include:
- Guest Reviews
- Digital Retargeting
- CRM Campaigns
- Loyalty Program
Our Process Generates Quick Results
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STEP ONE: Research
We start the process with a series of stakeholder interviews where we delve deeply into both the brand AND the business.
We then uncover opportunities to increase bookings, improve rate, and drive ancillary spend through digital channels and touchpoints.
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STEP TWO: Build
We then build a roadmap for success and share it with your leadership team in a one-hour session. Your Roadmap is fully customized to your hotel operation and 100% actionable with your current staff and budget levels.
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STEP THREE: Implement
Once we’ve delivered the roadmap, we work with your team to implement it quickly and effectively. Implementation time will range between 2-4 weeks depending on your staff and vendor resources.
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STEP FOUR: Optimize
We then complete the process with a 30-day roadmap review where we analyze performance and optimize for improved performance. The entire process can be completed in 8-10 weeks and every plan includes a 90-day post-implementation check-in call to ensure long-term success.
A Roadmap For Every Operation
Have multiple properties? Schedule a FREE, no-obligation assessment call so that we can develop a
customized multi-property plan to reset your entire portfolio.
Experience Counts
Digitality's founder, Scott Meldrum, is a hospitality marketer with more than 20 years of award-winning digital marketing experience. For more than 10 years, he has helped independent hotels and resorts drive efficient revenue by transforming the way they engage with travelers in the digital world.
Scott Meldrum, CHDM, CRME
Founder, Principal Strategist
Hotel Operators and Marketers Agree...
Scott's combination of sharp intellect and practical thinking is a difference maker. I've known many people who can think at a very high level, but his ability to connect that deep insight to real world solutions and tangible action make Scott unique.
Scott is an extremely gifted marketer - with a methodical, data-driven approach to planning and execution. His digital acumen is at the expert level and he brings this grasp to his efforts to drive acquisition - with a focus on driving long term value.
Scott has exceptional expertise in digital marketing, leadership and technology for the hospitality sector. His forward-thinking, innovation and powerful personality was both inspiring and motivating.He has earned my highest recommendation.
Scott helped to guide big-picture strategic and tactical solutions that increased our direct online revenue, RevPAR and brand awareness. He is a sharp advisor and skilled project leader who has his finger on the pulse of industry technology trends.
I have worked with many marketing executives and can say none have ever compared with Scott. He combines his incredible talent for positioning issues and communications skills with an extraordinary sense of strategy and timing.
Scott has a great ability to understand a situation from all angles and develop a strategic solution with well thought out measurement tools. He turns marketing from an expense to an investment with a predictable and measurable ROI.
Frequently Asked Questions
How does the process work?
The process is simple. After a series of discovery interviews, we will research both the brand AND the business to uncover opportunities to increase bookings, improve rate, and drive ancillary spend across 4 key behaviors and 16 digital channels and touchpoints. We then build a Roadmap for success that is completely customized to your hotel operation and 100% actionable with your current staff and budget levels. Once we’ve delivered the Roadmap, we work with your team to implement it quickly and effectively. We then complete the process with a 30-Day Roadmap Review where we analyze performance and optimize for improved performance.
Do I need to increase my staff or budget with this program?
The Roadmap that we provide is 100% actionable with your existing staff and/or 3rd party partners and vendors. We will work to identify the existing resources you have at your disposal, inclusive of manpower and budgets. We will then craft a plan that makes the best use of those resources to achieve your goals.
How long does it take for you to deliver a Roadmap?
The entire process, from research through optimization, can be completed in as little as 8-10 weeks and every plan includes a 90-Day post-implementation check-in call to ensure long-term success.
Do you execute any of the tactics in the Roadmap?
The Roadmap that we provide is intended to be 100% actionable with your existing staff and/or 3rd party partners and vendors. Our role is as strategic one. As such, we do not provide services to execute the tactics we recommend as part of the Roadmap.
Do you provide support after the Roadmap is delivered?
Absolutely! We have two follow-up calls post-delivery. The first call happens 30 days after we deliver the Roadmap. We will analyze results to-date, draft recommendations and discuss them with you in a one-hour follow up call. The second call happens 90 days after we deliver the Roadmap. This 30-minute call is a check-in to measure progress and discuss future opportunities for growth.
Can you work with our marketing agency?
Yes! We can partner with any 3rd party vendor that is driving digital revenue for your hotel. We are a strategic resource and will work with your tactical agency partners to help implement the Roadmap we develop for your property.
Do you guarantee results?
We will do our best to give you a reasonable expectation of increased website visits, increased bookings and revenue based on the normative data you provide to us and the tactics that we recommend. Because there are many facets of marketing, sales and service that are outside of our control, we are unable to provide you with a guarantee of results.
Have additional questions? We want to answer them all! Please click the button below to
schedule a FREE, no-obligation digital assessment. We look forward to speaking with you soon!
