RESETROADMAP: Your Key to Revenue Recovery 

We are undergoing a tectonic shift in hospitality. For many hotel operators, this shift hasn't been easy. Closures and restrictions have impacted more than 75% of hotel operations in the U.S.. Occupancy rates and ADR have plummeted and almost every operator has suffered a reduction in revenue and profit. But there is opportunity in this massive shift. 

    Your best opportunity to increase occupancy and ADR is to maximize your impact in digital channels.  Our RESETROADMAP can deliver a digital strategy and plan that will drive results in as little as 8-10 weeks. 

     

    To see if a RESETROADMAP will work for your hotel operation, click to schedule a FREE, no-obligation digital assessment call.

    Optimize Behaviors + Touchpoints That Drive Revenue

    The RESETROADMAP provides hotel operators with an actionable strategy and plan to attract and retain guests through digital marketing channels. The plan optimizes 4 guest behaviors and 16 digital touchpoints that generate the most efficient revenue.

    BEHAVIOR 1: Discover

    Maximize your impact in digital spaces where your guests are looking for accommodations. Touchpoints and tactics include:

    • Display Advertising
    • Paid Search
    • Influencer Marketing
    • OTA + Metasearch

    BEHAVIOR 2: Engage

    Inspire your guests with digital experiences that will motivate them to check rates and availability. Touchpoints and tactics include:

    • Email Marketing
    • Copy + Content
    • Social Media
    • Website Optimization

    BEHAVIOR 3: Transact

    Increase bookings, ADR and spend through enhanced  offer and booking engine protocols and guest communications. Touchpoints and tactics include:

    • Offers & Promotions
    • Booking Engine Optimization
    • Pre-Arrival Communications
    • On-Property Digital Communications

    BEHAVIOR 4: Return

    Stimulate loyalty and promote revisitation through guest recognition and rewards. Channels and touchpoints include:

    • Guest Reviews
    • Digital Retargeting
    • CRM Campaigns
    • Loyalty Program

    Our Process Generates Quick Results  

    • STEP ONE: Research

      We start the process with a series of stakeholder interviews where we delve deeply into both the brand AND the business.

      We then uncover opportunities to increase bookings, improve rate, and drive ancillary spend through digital channels and touchpoints.

    • STEP TWO: Build

      We then build a roadmap for success and share it with your leadership team in a one-hour session. Your Roadmap is fully customized to your hotel operation and 100% actionable with your current staff and budget levels.

    • STEP THREE: Implement

      Once we’ve delivered the roadmap, we work with your team to implement it quickly and effectively. Implementation time will range between 2-4 weeks depending on your staff and vendor resources.

    • STEP FOUR: Optimize

      We then complete the process with a 30-day roadmap review where we analyze performance and optimize for improved performance. The entire process can be completed in 8-10 weeks and every plan includes a 90-day post-implementation check-in call to ensure long-term success.

      A Roadmap For Every Operation

      Leisure Guest Roadmap

      $2249

      Leisure + Group Guest Roadmap

      $2949

      Have multiple properties? Schedule a FREE, no-obligation assessment call so that we can develop a

      customized multi-property plan to reset your entire portfolio. 

      Experience Counts

      Digitality's founder, Scott Meldrum, is a hospitality marketer with more than 20 years of award-winning digital marketing experience. For more than 10 years, he has helped independent hotels and resorts drive efficient revenue by transforming the way they engage with travelers in the digital world.

      Scott Meldrum

      Scott Meldrum, CHDM, CRME

      Founder, Principal Strategist

      Hotel Operators and Marketers Agree...

      Scott's combination of sharp intellect and practical thinking is a difference maker. I've known many people who can think at a very high level, but his ability to connect that deep insight to real world solutions and tangible action make Scott unique.

       

      Clayton Reid

      President, MMGY Global

      Scott is an extremely gifted marketer - with a methodical, data-driven approach to planning and execution. His digital acumen is at the expert level and he brings this grasp to his efforts to drive acquisition - with a focus on driving long term value.

       

      Ajeet Anand

      VP of Marketing, Pacific Hospitality Group

      Scott has exceptional expertise in digital marketing, leadership and technology for the hospitality sector. His forward-thinking, innovation and powerful personality was both inspiring and motivating.He has earned my highest recommendation. 

       

      Anne Elcon

      Director of Marketing, Carneros Resort & Spa

      Scott helped to guide big-picture strategic and tactical solutions that increased our direct online revenue, RevPAR and brand awareness. He is a sharp advisor and skilled project leader who has his finger on the pulse of industry technology trends. 

       

      Elizabeth Stefan

      Director of Marketing, Balboa Bay Resort

      I have worked with many marketing executives and can say none have ever compared with Scott. He combines his incredible talent for positioning issues and communications skills with an extraordinary sense of strategy and timing.

       

      Robb Walker

      Chief Operating Officer, Santa Catalina Island Co.

      Scott has a great ability to understand a situation from all angles and develop a strategic solution with well thought out measurement tools. He turns marketing from an expense to an investment with a predictable and measurable ROI.

       

      John Crosson

      Board Member, Meritage Resort & Spa, Vista Collina Resort

      Frequently Asked Questions

      How does the process work?


      Do I need to increase my staff or budget with this program?


      How long does it take for you to deliver a Roadmap?


      Do you execute any of the tactics in the Roadmap?


      Do you provide support after the Roadmap is delivered?


      Can you work with our marketing agency?


      Do you guarantee results?


      Have additional questions? We want to answer them all! Please click the button below to

      schedule a FREE, no-obligation digital assessment. We look forward to speaking with you soon!

      Restaurant Returns

      Digitality | Copyright ©2020 | All Rights Reserved